In addition to holographs, the kiosks will display advertising, including exclusive Discount Drug Mart promotions. The kiosks have a two-dimensional interactive touchscreen that gives consumers access to information as well as rewards and coupons.
“The Provision 3D Savings Center will provide opportunities for customers to achieve even more savings,” said Discount Drug Mart vice president of advertising David Bergman. “Customers will enjoy an engaging 3-D holographic experience and be immediately rewarded with coupons, promotions and other giveaways for both in-store products and wellness-related local professional services, such as doctors, dentists and optometrists.”
The kiosk contract is “further validates the applicability of our technology platform across the retail landscape, while providing a new revenue opportunity for Discount Drug Mart,” said Curt Thornton, Provision’s president and chief executive officer.
“The 3D Savings Center represents a significant opportunity for brands to reach Discount Drug Mart’s robust customer base at the point of sale,” Thornton explained. “We are excited by the expansion of our retail footprint and by the prospects for meaningful revenue growth resulting from a broader consumer reach across the retail channel.”