Creates best-in-class cloud-based platform spanning use cases.

CHICAGO – Nielsen IQ (NIQ) announced Thurday the launch of its Connected Collaboration platform, powered by Rite Aid data assets and NIQ’s leading data science and software. This will empower suppliers and retailers to quickly diagnose what drives business performance at Rite Aid through an intuitive user interface that allows non-technical users to leverage built-in analytics, AI, and data science. The comprehensive platform provides retailers and manufacturers with one version of the truth across use cases, from market insights to supply chains to customer/loyalty insights, all in one place at Rite Aid.

NIQ has already gone further with this platform, in a big step-change in collaboration platforms, connecting the insights to true activation opportunities. Integrating the capability for retail and supplier users will create, manage, and measure personalized offers, digital coupons, and retail media directly in the platform while being powered by the same insights to ensure customer relevancy to these marketing levers.

With the launch, Rite Aid expands its exclusive supplier collaboration partnership with NIQ to ensure Rite Aid customers are at the center of key decisions and joint business plans with Rite Aid supplier partners.  Rite Aid is democratizing access to data and insights across its business and ensuring its teams are armed with the latest technology in a competitive time at retail when customers have more choices than ever.

“We are excited to expand our long-standing relationship with Rite Aid and are delighted they are the next US retailer to adopt the connected collaboration platform,” says Jamie Clarke, head of North America Retail, NIQ. “NIQ completed exhaustive research and development with retailers and suppliers to ensure we had an offering in the market that meets the real needs of our clients. I am confident connected collaboration will allow Rite Aid to continue prioritizing customers while working collaboratively with their suppliers to achieve optimal business growth.”

“NIQ’s platform and the support of their team are helping us keep the customer at the center of all business decisions,” says Graciela Ponce, senior director of Merchandise Strategy at Rite Aid. “The integrated and streamlined solutions NIQ brings to the table, including their advanced technology and comprehensive analytics across supply chains, merchandising analytics, and customer insights, help us advance our business in the competitive U.S. drug channel.”