FORT LAUDERDALE, Fla. — No Fade Fresh, from the inventor of the first color-depositing shampoo and conditioner as well as the FIRST salon-quality clean hair color with bond rebuilder technology that’s damage-free, vegan and plant-based, is excited to launch its newest color Metallic Silver on June 1, 2022. While there are many purple shampoos on the market, they all mask warmth in the hair.

No Fade Fresh Metallic Silver is not a purple shampoo and instead has a grey tone uniquely formulated to cancel out the unwanted brassy yellow in the hair while also depositing a beautiful metallic silver shade. Due to overwhelming consumer demand, No Fade Fresh Metallic Silver will launch as part of its popular line of 13 semi-permanent color-depositing shampoos and conditioners.

“Our success has been incredible,” said Leland Hirsch, CEO of No Fade Fresh and original inventor of the color-depositing shampoo and conditioner over 4 decades ago. “Our team created this category in the 1980’s, and has always had great success with professional colorists, and salons, but our new venture with No Fade Fresh into the food, drug, mass channel has proven that we are providing a product that consumers want and are excited to use. Now more than ever, consumers are seeking out products for DIY color that are quick, easy, and fun to use. They want to be able to create new color or refresh and maintain their hair color at-home.”

No Fade Fresh has painstakingly formulated their hair care products to be defined as “clean, plant-based beauty”. The products have no harsh chemicals and are the only on-shelf hair color brand with a built-in bond rebuilder technology that can make the following claims: 100% Vegan, No Gluten, No Sulfates, No PPD, No Parabens, No Mineral Oil, and PETA-Certified/Cruelty Free with no Animal Testing ever. Additionally, all products are formulated at No Fade Fresh’s in-house lab in Fort Lauderdale, Fla.

All products have a built-in bond rebuilder technology, that strengthens and repairs the hydrogen bonds in the hair typically damaged during the color process from the inside out, removing dryness and correcting damage, plus a standalone BondHeal bond rebuilding conditioning mask. Additionally, the company created the first “smart label for smarter color choices,” with color swatches on the front of the packaging.

“The directions on the back label provide a very precise salon color consultation. The label folds open showing a video on how the product is used. The QR code allows for changing videos and messaging to continuously share product knowledge. We want to extend the consumer’s hair color investment,” said Leland Hirsch, CEO of No Fade Fresh.

No Fade Fresh Metallic Silver Color-depositing Shampoo and No Fade Fresh Metallic Silver Color-depositing Conditioner will retail for $14.99 each and launch on June 1, 2022, online at http://nofadefresh.com as well as Amazon.com, and Rite Aid.