In Canada and the US, the edibles market is projected to quadruple to $4.1bn by 2022, with significant growth attributed to confectionary products. Consumers are now becoming familiar with a variety of different infused products, and Buoyant Brands sets itself apart as a first-of-its-kind premium producer, with a team of researchers, chefs, chocolatiers, and taste experts, committed to producing the most consistent and reliable product formulations on the market.
In the partnership, OBX supplies the cannabinoids, including full spectrum and broad-spectrum CBD as well as minor and rare cannabinoids CBG, CBN, CBC, THCV, and CBDV, and Buoyant Brands manufactures the products at their cGMP-certified Ohio facility. Their product lines include single-serve and full-size functional chocolates, as well as artisanal fresh fruit gummies, synergistically combining natural ingredients with cannabinoids, available in a variety of strengths and flavors. Going forward, OBX and Buoyant Brands will continue to develop new edibles with functional benefits, including a ‘Get Well’ special edition, ‘The Feel Good Box’, holiday gift box sets, and a Valentine’s Day special edition.
“The Buoyant Brands products are a welcome addition to our industry-leading product portfolio and a perfect fit for the clients we serve” says Nicole Brown, OBX Chief Commercial Officer. “OBX has a proven track record of partnering with innovative companies to offer the highest quality products to our expanding global customer base. We are thrilled to take product innovation in the cannabinoid category to the next level, making it more accessible and simply appealing.”
“We’ve always strived to make effective, truly functional products that surprise, delight, and improve the lives of consumers,” says David S. Samuels, President & CEO of Buoyant Brands. “We chose Open Book Extracts because of their high-quality cannabinoid ingredients, their extensive distribution network, and because we share many of the same values as a business — a commitment to the highest standards in sales and customer service, product quality, and professionalism.”
The new offerings with Buoyant Brands follow several successful OBX collaborations in 2020, including their HydroBond CBD™ water soluble collection in partnership with Prinova, their solid oral dose tablet collection in partnership with Volunteer Botanicals, and Easysnap®, the only one hand opening and dispensing portion pack for liquid & semi-liquid products.
“The infused products sector continues to break new ground and OBX is excited to be at the forefront by working closely with forward-thinking brands like Buoyant Brands to develop products that appeal to an array of demographics, wants and needs,” said OBX CEO Dave Neundorfer. “Premium infused products continue to stand out, leveraging cannabinoids potential as active ingredients that can enhance a variety of sophisticated consumer packaged goods. It’s an innovative and electrifying time for the industry.”
For those interested in learning more about the Buoyant Brands’ confectionery offerings, as well as the full portfolio of OBX products and services, please reach out directly to Nicole Brown, Chief Commercial Officer, at [email protected].