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SHELTON, Conn. — TABS Group Inc. has entered an agreement to provide promotion optimization services to over-the-counter health products company Prestige Brands Inc. The consumer products marketing analytics firm said Tuesday that under the deal Prestige will use the TABS Promo Advantage suite of services to help it measure, plan and optimize its promotional spending.
SHELTON, Conn. — Market research and consulting firm The TABS Group has promoted Bill Laros to partner. TABS Group said this week that Laros, who has managed key accounts at the company since joining it in 2006 as a senior consultant, has 25 years of experience in the consumer packaged goods industry (CPG), helping manufacturers
SHELTON, Conn. — The size of the consumer base for organic products held steady in 2010, but mass retail chains have become an increasingly preferred shopping venue for those items, according to TABS Group Inc. The market research and consulting firm said Wednesday that for the third straight year, its Organic Product Study found that
SHELTON, Conn. — The U.S. market for vitamins, minerals and supplements has grown by more than 20% over roughly the past year and a half, according to TABS Group Inc. The marketing research and consulting firm said Monday that it pegs the vitamin, minerals and supplements (VMS) market in the United States at $11 billion, well below the $20
SHELTON, Conn. — Market research and consulting firm TABS Group has extended its contract with Unilever to provide its Total Store Analytics Service. Terms of the deal weren’t disclosed. Jeffery Joyner, senior executive and partner at TABS Group, said Unilever also will be implementing TABS INSIGHT, the consultancy’s new visual category management solution, in addition
SHELTON, Conn. — Although many traditional retailers are expanding their offerings of organic food and beauty products, there has actually been no growth in the number of U.S. consumers that purchase these products, according to a study by market research firm TABS Group. "The usage results for our latest study were remarkably similar to the
Mass market and chain drug retailing are in a bit of a funk lately. According to Nielsen, industry sales grew less than 2% last year, the worst gain in the last 10 years. This was coming off a lackluster 2% from 2012. The mega-consumer packaged goods manufacturers — the P&Gs, PepsiCos and Krafts of the
A question heard repeatedly at the National Association of Chain Drug Stores Annual Meeting in April was, “What is wrong with vitamins?” After four or five years of high-single-digit annual growth, with only minimal disruptions during that time, most retailers are seeing sales that are flat and even declining. Being that vitamins and nutritional supplements
It’s time for the retail industry to wake up, open its wallet and ditch those loyalty cards. A little too strong? OK, then how about committing to some major out-of-the-box thinking on how to make these programs actually work — because it certainly is not happening now. For decades, loyalty cards have been pushed by
What should retailers do when the best-prepared plans still lead to the question, “Where are all the customers?” Here’s what to do: Prepare some new plans. For the past decade Walmart and its investors have been wringing their hands about the company’s lackluster comparable-store sales, with some blaming the economy and others citing stiffer competition
Despite the fact that the consumer packaged goods industry is predictable and stable — or perhaps because of it — there seem to be an inordinately high number of aspiring futurists out there. Industry pundits breathlessly trot out the latest trend for such concepts as shopper marketing, digital marketing, loyalty card analytics, big data and
