BETHLEHEM, Pa. — Just Born Quality Confections is  expanding its PEEPS Brand for the Easter Holiday season with a new lineup of relevant and fun food and merchandise offerings.

“PEEPS is dedicated to offering our fans a variety of products, looking at the latest trends to inspire new and exciting innovations,” said Caitlin Servian, brand manager for PEEPS. “We know many families include PEEPS in their Easter traditions, and we want to provide our fans with fun new flavors, varieties and merchandise in addition to our iconic PEEPS candy.”

More than 66 percent of American parents craft Easter baskets for their little ones. This year, PEEPS has teamed up with FUNKO, Random House Children’s Books, MLB and more to add the perfect mix of non-edible PEEPSONALITY themed items for families to enjoy this Easter season.

Tapping into the brand’s status as a spring and pop culture icon, PEEPS has also recently announced a variety of new, exciting licensing collaborations that go beyond the Easter basket, including International Delight PEEPS Flavored Coffee Creamer and Kellogg’s PEEPS Marshmallow Flavored Cereal with Marshmallows, hitting shelves for a limited-time only.

New PEEPS products include:

• National PEEPS marshmallow flavors:
  • PEEPS Pancakes & Syrup Flavored Marshmallow Chicks
  • PEEPS Cotton Candy Flavored Marshmallow Chicks
  • PEEPS Delights Orange Sherbet Flavored Marshmallow Chicks Dipped in Crème Flavored Fudge
• Exclusive PEEPS flavors for select retailers:
  • PEEPS Root Beer Float Flavored Marshmallow Chicks – available only at the Kroger Family of Stores
  • PEEPS Delights™ Vanilla Crème Flavored Marshmallow Chicks – available only at Target
  • PEEPS Filled Delights™ Chocolate Caramel Swirl Flavored Marshmallow Chicks – available only at Target
  • PEEPS Blue Raspberry Flavored Marshmallow Chicks – available only at Walmart
• New PEEPS candy forms:
  • PEEPS Flavored Jelly Beans
  • PEEPS Solid Milk Chocolate Bunny
• National food and merchandise partners:
  • International Delights PEEPS Flavored Coffee Creamer
  • Kellogg’s PEEPS Marshmallow Flavored Cereal with Marshmallows
  • Original Two Bite Mini Cupcakes & Two Bite Brownies
  • Frankford Candy
  • Boston America
  • Centric Brands
  • FUNKO POP!
  • MLB
  • Hester & Cook
  • Random House Children’s Books
  • Savvi
  • RUZ USA
  • Little Kids

Fans can express their PEEPSONALITY in a variety of ways with PEEPS®! While eating PEEPS is the primary reason consumers purchase the brand, a third of fans purchase PEEPS with a different purpose in mind, including to use them in recipes, crafts, dioramas, science experiments and gaming activities. Regardless of how they are used, the PEEPS Brand is urging fans to choose a side! Express your PEEPSONALITY on social media by sharing if you are team #PEEPSChick or #PEEPSBunny.

PEEPS has also teamed up with Candace Nelson, co-founder of Sprinkles and Pizzana in Los Angeles, to create several recipes including the ultimate Easter breakfast recipe, Oatmeal Scones with Maple Glaze topped off with a Pancakes & Syrup flavored PEEPS Chick. PEEPS fans can visit www.peepsbrand.com to find additional delicious recipes and fun craft ideas for this Easter season.