RONKONKOMA, N.Y. — Piping Rock Health Products has launched Nature’s Truth LLC, which will be the company’s vitamin and dietary supplement wholesale brand for the food, drug, mass merchant and warehouse club retail channel.

The nutritional supplement manufacturer and marketer said the new brand will be led by Scott Rudolph, chief executive officer of Piping Rock Health Products and Nature’s Truth LLC.

Nature’s Truth’s lineup of more than 100 products includes amino acids, antioxidants, aromatherapy, fish oil, food supplements, herbs, lecithin, letter vitamins, minerals, multivitamin formulas, natural lifestyle supplements, specialty supplements and sports nutrition.

Each Nature’s Truth product is designed for a range consumer health and lifestyle needs, including beauty aids, bone and joint, cardiovascular health, cognitive and memory, digestive health and detox support, energy metabolism, eye health, immune support, men’s health, mood support, sleep aids, weight management and women’s health.

“Nature’s Truth is driven by our passion for innovation and advancement while also being guided by over four decades of experience,” Scott Rudolph said. “We take great pride in making sure that we are not only knowledgeable on upcoming trends, but experts in industry tradition. Our products not only rise with market demand and fly off of shelves, but are designed to last so that retailers and consumers alike can trust the Nature’s Truth difference.”

Based in Ronkonkoma, N.Y., Piping Rock Health Products manufactures, packages and ships each of its products in its state-of-the-art supplement facility. The company also manages its formulation testing and quality control assurance.