NEW YORK — The Private Label Manufacturers Association, the trade association representing the $200 billion U.S. store brand industry, announced Thursday that in collaboration with IRI, PLMA members now have access to near real-time customized market data.
Utilizing IRI’s dynamic, user-friendly Unify data visualization platform, PLMA members and retailers can access store brand category, aisle and department performance across multiple time periods, measures and product selection. Refreshed monthly, the sales data cover numerous channels – including food, drug, mass merchandisers, military, dollar, club and convenience stores – across 317 categories and 967 sub-categories.
“Our partnership with IRI enables PLMA members and retailers to get customized sales data quickly and securely,” said PLMA president Peggy Davies. “We’re excited to offer this as another value-added benefit to help PLMA members drive sustainable profitable growth.”
The complimentary service is available to members and retailers on plma.com. It provides access to market data and analysis tools that are typically accessible only to organizations with large research budgets.
Unify features an interactive, highly graphic interface to help users better understand market performance and how their businesses can compete. It also includes a bookmarking feature, help desk and other user-friendly tools.