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Post Brands teams up with Hostess to offer new breakfast cereals

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LAKEVILLE, Minn. — Just in time to sweeten up the new year, Post Consumer Brands is teaming up with America’s most beloved baked goods brand to offer Hostess Donettes and Hostess Honey Bun in tiny and sweet cereal form. The latest collaboration from Post can be enjoyed in a bowl with milk or straight from the box for a cereal everyone will love.

Post Hostess Honey Bun cereal delivers the delicious taste of America’s favorite breakfast pastry right to your cereal bowl. Each Honey Bun-shaped piece is glazed to perfection, for a tasty cereal the whole family will enjoy.

Inspired by the snack favorite, Post Hostess Donettes Cereal is the perfect addition to your breakfast table. Each spoonful features the Donette shape, rich taste and delicious powdered sugar coating of this cherished baked good that Donette fans will love.

“We are constantly innovating to bring the most delicious cereals to the breakfast table, and we can’t wait for Hostess fans to enjoy these latest additions,” said Roxanne Bernstein, chief marketing officer, at Post Consumer Brands. “With our new Post Hostess Donettes and Post Hostess Honey Bun Cereals, we have been able to provide the sweet flavor of these classic treats in tiny cereal form, for a truly unforgettable cereal.”

In order to spread the word of these new delicious cereals, Post Consumer Brands will be launching a tiny and sweet digital campaign through a series of online videos.

Post Hostess Donettes Cereal and Post Hostess Honey Bun cereal will be available this month in major retailers across the country.


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