RESEARCH TRIANGLE PARK, N.C. — Pharmacy Quality Solutions (PQS) announced a brand refresh including a new visual identity, redesigned logo and website, and refined mission statement. The refresh comes as the company continues expanding its portfolio of patient health outcome measures and support for value-based reimbursement models.

“The mission of PQS is to contribute to a healthier world by driving quality measurement as the pathway to better patient health outcomes,” said PQS CEO Todd Sega. “Our brand refresh reflects our reach to work with like-minded companies and individuals who align with our mission to improve lives.”

This is PQS’ first brand refresh since the company launched in 2013. The new logo symbolizes growing connectivity in the healthcare industry through a core role in quality measurement. The new color palette includes a vibrant gradient of colors and a streamlined font for a more modern look.

“We believe now is the right time to refresh the company’s brand as we’re broadening how we support payers and pharmacies as a healthcare technology company,” says PQS COO, Nancy Chung. “In the past year, we have expanded our team of dedicated members working with a common goal to create products that contribute to healthier lives. We want to share that vision through the brand refresh, and ultimately, with new product features.”

Updates to PQS’ core products, EQUIPP and accompanying EQUIPP analytics products and services, are expected to be announced early next year.