MOUNT VERNON, N.Y. — Premier Brands of America has introduced a line of foot care products under the Arm & Hammer brand.
Premier Brands said late Monday that the spring 2016 lineup of insoles, sprays and powders will offer superior performance in terms of comfort and odor mitigation.
The products include Arm & Hammer Odor Defense Shoe Refresher Spray (4 oz.), Odor Control Foot Powder (7 oz.), Memory Foam Comfort Insole, Memory Foam Work Insole, Easy Spray Body Powder (7.5 oz.) and Easy Spray Foot Powder (7.5 oz.).
A key feature across all products is Fresh Guard technology, which combines proprietary odor-neutralizing ingredients with the action of Arm & Hammer Baking Soda.
Arm & Hammer is a highly recognized and trusted and household name, with a 98% brand awareness, Premier Brands noted.
Premier Brands said it’s launching the foot care line under a licensing agreement with Church & Dwight Co. Plans call for the products to roll out throughout 2016 at drug, supermarket and mass retailers nationwide. The company added that the new line will be supported by significant media and promotional spending.
“Premier believes the Arm & Hammer foot care line will make a significant impact on the foot care industry, which has not seen a new player in many years,” Premier Brands stated.