“Quality protein is essential to a healthy, balanced diet, and we’re thrilled to offer our consumers exciting new formats and flavors based on some of their favorite, traditional snacks,” said Kent Cunningham, general manager, Sports & Active Nutrition at The Nature’s Bounty Co. “We’ve leveraged our consumer insights to develop this innovation that not only offers high-quality protein and great taste, but also addresses consumers’ wants and needs for variety in protein options.”
Pure Protein Puffs and Cookie Sandwiches are the perfect pantry addition, since they’re Non-GMO and free of gluten and artificial flavors, colors and sweeteners. Pure Protein Puffs are an irresistibly tasty and crunchy snack option and are available in two flavors, Nacho Cheese and Brick Oven Pizza. For those who crave a soft and chewy treat, Pure Protein® Cookie Sandwichesare a good source of fiber and protein made with top of the line ingredients. Available in Snickerdoodle and Double Chocolate flavors, Cookie Sandwiches are ideal any time of day.
These tasty snacking options come on the heels of the brand’s latest flavor launches for its Protein Bars and Ready-to-Drink Shakes. Pure Protein recently added Cookies and Cream andMarshmallow Crispy Treat bars to its portfolio. Not to be outdone, the brand’s Non-GMO Ready-to-Drink shakes also received flavor enhancements. New Strawberry Milkshake, available at Walmart, Kroger, Amazon.com and other select retailers nationwide, along with S’mores andChocolate Peanut Butter, available on Amazon.com, were added to the brand’s offerings, providing consumers even more options for delicious protein on-the-go.