RONKONKOMA, N.Y. — Pure Protein has officially partnered with social media fitness enthusiast Christopher Joyce for a new marketing campaign. Most-known for his viral dumbbell/barbell handstand videos, Chris collaborated with Pure Protein – one of the country’s fastest growing sports & active nutrition brands – for their latest TV commercial, which is now airing nationwide.

The TV spot, which features Chris and his iconic handstands and pushups, highlights the brand’s reputable high protein, low sugar and great taste, in addition to its ready-to-drink shakes and protein bars. With a shared passion for health and wellness, the sports brand has also signed Chris on as an official Pure Protein brand influencer.

View the company’s latest blog post here to view the commercial and learn more, including how the brand was able to make Chris’ lifelong dream come true.