NEW YORK — Revlon Inc. has appointed Allure founding editor-in-chief Linda Wells to the new role of chief creative officer at Revlon.

The cosmetics giant said Wells will officially join the company on Feb. 13. In the post, she will be responsible for curating the look and feel of Revlon’s brands across all consumer touch points, including advertising, product innovation, packaging, digital and social presence and point of sale.

Reporting to Revlon president and chief executive officer Fabian Garcia, Wells will work with Revlon’s marketing, product development and research-and-development teams to support the brands’ strategic growth priorities.

“As we continue to strengthen our portfolio of iconic brands, Linda’s extensive knowledge of the beauty industry and her experience assessing and reporting on the global beauty sector will elevate the prestige, image and execution of our brands,” Garcia stated. “She will also be integral to ensuring the glamour, sophistication and innovativeness that are original to both Revlon and Elizabeth Arden brands’ iconic heritage.”

Wells is the founding editor in chief of Allure magazine, Allure.com and the Allure video channel. During her 25-year tenure at the magazine, she created the Allure Best of Beauty Awards, the Best of Beauty seal and the Allure Beauty Box subscription service.

More recently, Wells was contributing beauty editor at large at New York magazine’s “The Cut,” and since March 2016 she has been the producer of “The Linda Wells Report,” a beauty magazine within Hearst’s Harper’s Bazaar, Elle, Marie Claire, Cosmopolitan and Town & Country since March 2016.