Rite Aid incents American Express card users

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Amex Membership Rewards points can be used for store purchases

shoppers at checkout_Rite Aid 50th Street

CAMP HILL, Pa. — Rite Aid Corp. is providing extra incentive for American Express cardholders to shop in its stores.

This week, the drug chain announced that American Express card users participating in the Membership Rewards program can use those points for eligible purchases at Rite Aid’s nearly 4,600 stores nationwide.

After building up enough Membership Rewards points, American Express members will be prompted to use the points for their Rite Aid purchases after they swipe, tap or insert a Membership Rewards-enrolled American Express card in-store.

Rite Aid noted that it’s the first pharmacy chain to enable American Express cardholders to use Membership Rewards points for their purchases. Rite Aid also is the chain drug retail partner in American Express’ Plenti coalition loyalty program.

“At Rite Aid, we know how much our customers value choice and convenience, which is why we are excited to be the first pharmacy chain to offer American Express card members the opportunity to use Membership Rewards points for their purchases,” Ken Martindale, CEO of stores and president at Rite Aid, said in a statement. “Thanks to our partnership with American Express, in one quick and easy motion, our customers can use the points they’ve accrued through the Membership Rewards program for their purchases, saving them both money and time.”

In addition, American Express card members who are also part of Rite Aid’s free wellness+ with Plenti loyalty program can use their wellness+ with Plenti points toward a purchase along with their Membership Rewards points, the drug chain said.

American Express Membership Rewards offers over a million rewards from more than 500 brands. The program allows American Express cardholders to earn one point for virtually every dollar charged on eligible, enrolled American Express cards. The points are redeemable in a wide selection of reward categories, and there’s is no limit on the number of points that can be earned.



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