On Tuesday morning, Rite Aid plans a grand reopening ceremony for the 14,000-square-foot store, now situated at 304 Market Street inside Strawberry Square, a 1 million-square-foot, mixed-use center in the heart of the capital city’s downtown. Bryan Everett, executive vice president of store operations for Rite Aid, and Harrisburg Mayor Eric Papenfuse will be joined by other company and community officials for a ribbon-cutting ceremony in the new store.
“Since announcing our plans for this store last June, many people have worked diligently to bring this project to fruition. Today, we celebrate this new store and recognize those who played a role in this project including the city of Harrisburg, Harristown Development Corp., our supplier partners and, of course, many local Rite Aid associates,” Everett said in a statement. “Thanks to their efforts, our relocated Market Street store offers a design and shopping experience as unique as Strawberry Square itself and perfectly illustrates our more than 40-year commitment to the city of Harrisburg and the people who live and work in the community.”
Rite Aid noted that the Market Street store houses a unique Hershey Sweet Shop that offers a variety of Hershey’s candy and specialty merchandise. The custom displays, developed with The Hershey Co., based in nearby Hershey, Pa., is designed to showcase the company’s iconic brands — including Hershey’s Kisses, Reese’s and Twizzlers — while offering a selection of apparel, novelty gifts, and the latest chocolate and candy treats.
“The new Rite Aid store in Strawberry Square is another sign of the great things happening in downtown Harrisburg and throughout the city,” Papenfuse stated. “We applaud Rite Aid for investing in our city and supporting Harrisburg’s economic vitality.”
Rite Aid’s Wellness Store concept provides expanded clinical pharmacy services, a broader selection of health and wellness products and resources, and an enhanced store layout and shopping experience. From the street-level entrance, a wooden floor path leads directly to the pharmacy department, where pharmacists have special training in diabetes care and medication management and can administer immunizations for about a dozen diseases, including flu, pneumonia, shingles and whooping cough.
Other Wellness Store elements at the new Market Street include overhead departmental rings designating each section of the store, such as beauty, food, home care and seasonal; inside and outside entrances; a relaxing, warm color palette with soothing wood tones and softer lighting; hundreds of new health and wellness products, such as organic and gluten-free foods; and a private pharmacist consultation room.
As part of the grand reopening celebration, through July 14 the Market Street Rite Aid will host free customer events each week, including health screenings, beauty events and product samplings.
Also in honor of the grand reopening, The Rite Aid Foundation will present a $10,000 KidCents donation to Joshua Group, a local nonprofit organization and one of The Rite Aid Foundation’s inaugural KidCents charities. The Joshua Group offers programming that addresses the academic and social needs of economically disadvantaged city youth in the Allison Hill neighborhood of Harrisburg.