CAMP HILL, Pa. — Rite Aid Corp. plans series of customer savings promotions to culminate RA50, its 50th anniversary campaign begun last September.

The drug chain said Wednesday that it will hold eight weeks of customer savings events through early March, in which participating shoppers can receive up to $100 in additional +UP Rewards on top of the savings they already earn through their membership in the retailer’s wellness+ loyalty program.

The first four-week promotion, which started on Dec. 30, features more than 14,000 items. By buying $100 of participating products through Jan. 26, customers can earn a $20 +UP Reward to be used like cash on future Rite Aid purchases. With additional purchases of qualifying products in $50 increments during that time frame, customers can earn up to three more $10 +UP Rewards for an overall savings of $50.

A second 50th anniversary sale, running Feb. 3 to March 2, will offer a new mix of participating items and the opportunity to earn up to $50 more in +UP Rewards.

Rite Aid said customers can make multiple visits and purchases during each sales period to reach the reward thresholds and track their progress by checking their receipts or logging into their wellness+ dashboard on RiteAid.com. Participating items will be listed in a brochure available in stores, on the chain’s website and on Rite Aid’s Facebook page. Participating items will also be identified by special signs at the shelf. All purchases must be made with a wellness+ card.

Senior Vice President of Marketing John Learish explained that the new sales events complete the company’s plan for celebrating its 50th anniversary.

"We wanted RA50 to be a way to say thank you to our customers, communities and associates for their support over the past 50 years," John Learish, senior vice president of marketing at Rite Aid, said in a statement. "Our 50th anniversary sales events, which offer up to $100 in additional +UP Rewards, are the perfect way to thank our most valuable customers."

Rite Aid launched RA50 on Sept. 12 with the first of 50 acts of wellness in 12 markets nationwide. From holding free diabetes screenings for high-risk populations and providing cribs to new mothers to stocking school nurses offices or relief centers in disaster-stricken areas, the retailer partnered with local organizations to address each community’s most pressing health and wellness needs. Rite Aid associates also volunteered about 10,000 hours of community service during that time span in a range of local activities.