The agency said Tuesday that the rebranding marks the evolution of RLA from a consumer health public relations consulting firm to a fully integrated marketing “collective,” specializing in health and wellness brands across all channels. The RLA Collective website is RLAcollective.com.
“We began as a PR agency 30 years ago, and still continue that service for many clients, but have evolved way beyond that based on client needs and the changing marketing landscape for health and wellness brands,” stated Robin Russo, president and founder.
“Our new name, RLA Collective, reflects the true collective of marketing services, expertise, results and vetted industry partners that can fully service brands emerging into or already in drug stores and mass-market retailers nationwide.”
The new corporate name won’t change the focus at RLA, where it will be business as usual with clients, according to Russo.
“Our mission for RLA Collective remains focused and unchanged, to creatively develop and implement strategic and engaging cost-effective, seamless marketing programs for innovative health and wellness brands,” Russo commented. “For all our clients, it means they are partnering with an agency that is laser-focused on health and wellness, including strategy, regulatory oversight and execution.”