The Growing Women’s Health campaign aims to raise $3.6 million over a four-week period, according to the company.
SDM, Canada’s largest drug store chain, has more than 1,300 Shoppers Drug Mart and Pharmaprix stores operating across all of Canada’s provinces and two of its territories. About three-quarters of its customers are women.
“The response to the Growing Women’s Health campaign is always so positive because donors know the funds raised stay in their own community to provide direct support to local women’s health organizations,” remarked Lisa Gibbs, director of community investment, at SDM. “Over the past 15 years, we’ve donated close to $32.3 million, thanks to the generosity of our patients, customers and employees.”
The annual fundraiser is part of the retailer’s SHOPPERS LOVE. YOU. program established to help women stay focused on their health. Associate owners in each store select a local women’s health organization to benefit from the funds donated by customers and employees, with 100% of customer donations remaining in the community, the company noted in a statement.
Over the past year, the program has supported more than 500 unique local women’s health charities in cities and towns across Canada.