The retailer is collecting donations from customers, with the goal of gathering $3.3 million for local women’s health charities.
“The Growing Women’s Health campaign has been so successful because our patients, customers and employees know that the money they donate goes directly to an organization that supports women’s health in their own community,” comments Lisa Gibbs, director of community investment for SDM. “Over the past 14 years, we’ve donated close to $30 million.”
Once again this year the retailer is complementing the in-store program with an online Growing Women’s Health contest at www.shoppersloveyou.ca. Participants identify a women’s health charity as a possible recipient of a portion of the $50,000 that SDM will contribute to the cause. Participants are automatically registered for a chance to win Shoppers Optimum points.
The campaign provides customers the opportunity to purchase and personalize a “Growing Women’s Health” icon; a “leaf” for a loonie, a “butterfly” for $5, an “apple” for $10 and a “bird” for $50.
All of the icons are prominently displayed on the Growing Women’s Health Tree in participating stores, and 100% of the proceeds are contributed to women’s health organizations.