NEW YORK — Flow Alkaline Spring Water announced their partnership with Shawn Mendes and music manager Andrew Gertler. Shawn Mendes and Andrew Gertler have joined the company as investors and advisors.
The relationship with Shawn Mendes and Flow Alkaline Spring Water grew organically after Mendes and Gertler became fans of Flow in the brand’s early days. Mendes has been making Flow an important part of his wellness routine since 2015. As the relationship deepened, Flow founder and chief executive officer, Nicholas Reichenbach, connected with Mendes to discuss working together to help spread a shared mission to inspire positive change in the world and amongst Mendes’ fan base by providing a more sustainable alternative to traditional bottled water. Mendes will serve as ‘Sustainability Ambassador’ for the brand.
“I am incredibly excited to work with Flow Alkaline Spring Water alongside my manager Andrew Gertler, as partners, and to become the face of a brand that promotes sustainability and positivity in the best way possible,” Shawn Mendes says of the partnership.
“We are so excited to have been able to invest in such an incredible brand and join their board. What initially attracted us to Flow as customers was the eco-friendly packaging. We’re proud to join Flow in their mission to make the world a more sustainable place,” Andrew Gertler adds.
The campaign will include helping green Shawn Mendes’ spring and summer 2019 World Tour and a consumer facing contest for a trip to see Shawn in his sold out, first ever stadium show in Toronto.
“I am so proud to announce that Shawn Mendes and his manager Andrew Gertler have joined Flow as investors and as brand partners,” says Nicholas Reichenbach, Founder & CEO of Flow Alkaline Spring Water. “It has been incredible to work with Shawn and Andrew in this endeavor. They both have a clear vision on wellness, sustainability and creating a better world for generations to come.”
Together, shared efforts led by greening partner Reverb will help Mendes’ 2019 tour have a positive impact by helping offsetting carbon emissions of the tour (saving 2072 tonnes of CO2e), diverting more than 70,000+ plastic water bottles backstage by switching to Flow, selecting sustainable catering and hospitality partners, donating excess food and toiletries to food banks and shelters, recycling and composting all waste, and engaging fans in environmental education.
In their advisory roles with Flow, Mendes and Gertler will help the company through international growth and help disrupt the traditional bottled water industry.
Flow is a responsibly sourced, naturally alkaline spring water, that is produced and packaged in order to have positive environmental and community impacts. The water comes from a limestone aquifer where it naturally collects healthful, essential minerals like Calcium, Magnesium and Potassium that imbue the water with electrolytes for optimal hydration and high alkaline pH of 8.1. Flow is packaged in an eco-friendly, renewable and 100% recyclable Tetra Pak carton.