AMITYVILLE, N.Y. — Sundial Brands has launched the SheaMoisture Men Beard Care Collection, a line of four men’s grooming products formulated with certified organic shea butter and maracuja oil.
Sundial said Thursday that the Maracuja Oil & Shea Butter Face & Beard Wash deeply cleanses beards of dirt, flakes and odors without drying out facial hair and skin.
Meanwhile, the Full Beard Detangler conditions and softens thick, coarse facial hair, providing “great slip” to ease out knots without tugging.
The Maracuja Oil & Shea Butter Beard Conditioning Oil absorbs quickly to soften and condition full beards while restoring moisture to dry facial skin, the company said. And the collection’s Beard Balm shapes, smooths and defines facial hair for a well-groomed beard all day long.
All of the products carry a retail price of $9.99 each and contain no mineral oil, parabens, phthalates, propylene glycol or sulfates. The collection is available now at Sally Beauty Supply stores nationwide.