TORONTO — Shoppers Drug Mart Corp. and online shopping club Beyond the Rack have launched a co-branded website that provides members of the drug chain’s loyalty program with exclusive savings and rewards on fashions and accessories.

Shoppers Optimum members can join the club at the Optimum-Beyond the Rack website, where they can register for special weekly product offers from Beyond the Rack and get 10 Optimum rewards points on each dollar spent.

"We are always looking for new ways to reward Shoppers Optimum members, and partnering with Beyond the Rack allows us to offer amazing deals on designer fashions and accessories for our style-savvy shoppers," Mike Motz, executive vice president and chief merchandising officer at Shoppers Drug Mart, said in a statement. "Gaining access to exclusive designer discounts while earning Shoppers Optimum points gives our members a unique and rewarding shopping experience."

Optimum members who sign up for the program via the Shoppers Drug Mart website will get weekly e-mails with exclusive shopping offers on authentic designer merchandise — including fashion, electronics, jewelry and more — while receiving discounts of up to 80%.

Points earned by Optimum-Beyond the Rack members can be redeemed on purchases at Shoppers Drug Mart. The member-only deals will last for seven days, compared with usual 48-hour deals now offered by Beyond the Rack.

"Beyond the Rack is delighted to partner with Shoppers Drug Mart — one of Canada’s leading retailers — in expanding our brand reach to their loyal customers and extending the SDM and Optimum brands into e-commerce," stated Yona Shtern, chief executive officer of Beyond the Rack, which has more than 9.5 million members. "This collaboration brings together two leaders in their respective fields to the benefit of Canadian consumers."

Shoppers Optimum members who register for the club before Nov. 4 will be entered to win one of three early-bird prizes: a pair of Tod’s Sunglasses valued at $400, a Coach handbag valued at $350, and a Beyond the Rack shopping credit of $150.