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Smith Holland appointed president of Hallmark Greetings

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KANSAS CITY — Smith Holland has been named president of Hallmark’s Greetings business. The former president and chief executive officer of Crayola, part of Hallmark’s portfolio of businesses that manufactures and sells Crayola brand products worldwide, will begin his new role on Sept. 3.

Smith Holland

“Smith is a proven leader with an unquestioned commitment to fostering high-performance cultures to drive business success,” said Mike Perry, president and CEO, Hallmark Cards, Inc. “I know he will do what it takes to ensure Hallmark Greetings can continue to make a positive difference in the world.”

“It is incredibly exciting to be taking on this challenge with Hallmark Greetings,” said Holland. “This is a transformative time for the company and we will be aggressive in finding new ways of meeting our consumers’ needs as part of this foundational part of our business.”

Holland was previously president and CEO of Crayola since 2015 where he led strategic initiatives focused on innovation, digital transformation, international expansion, Crayola Experience advancement, and supply chain and systems execution. Prior to this role, at Crayola he served as chief financial officer and executive vice president–Crayola International.

Before joining Crayola, Holland held a variety of leadership positions at Hallmark including president of Hallmark Canada, vice president–corporate finance, and finance vice president–Hallmark Retail. Earlier in his career, he worked as general manager, business development at General Electric and as a management consultant at McKinsey & Co.

Holland earned a bachelor’s degree in business administration from the University of Kansas and a master’s degree in business administration from Northwestern University.


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