INDIANAPOLIS — Splenda was recently recognized as one of the most trusted health brands in America by Reader’s Digest Trusted Brand survey. Splenda was named consumers’ No. 1 trusted sweetener brand, marking the third year in a row the well-known sugar substitute has received this honor.

To identify the brands that Americans trust the most, Reader’s Digest partnered with leading global market research firm, Ipsos, to conduct their annual study which is one of the largest brand studies of its kind, among a nationally representative sample of U.S. adults. Due to the unusual circumstances of the year, the criteria was expanded to factor in how well Americans think brands have responded to the pandemic. As the top low-calorie sweetener brand in the U.S. and the only one made in the USA, Splenda has worked hard to earn the trust of the public as both a healthier lifestyle option and dependable brand. Throughout the pandemic, they continued to deliver upon this foundation, serving as a reliable brand for consumers and maintaining accessibility to their products in stores and online. Since the onset of COVID-19, consumers are wanting more Splenda and sales have increased by double-digits.

“During the pandemic, we’ve seen consumers turn to brands they know and trust. Splenda has worked tirelessly for 30 years to gain the trust of its consumers within the sweetener category and being recognized by Reader’s Digest Trusted Brand survey further solidifies that,” said Ted Gelov, chairman and CEO of Heartland Food Products Group. “We’re honored to have received this award three years in a row, showing our commitment to our consumers and their confidence in our brand. This is an accolade we’re always working to uphold and want to earn for years to come.”

Splenda has and continues to be a preferred sweetener for consumers for countless reasons. Whether looking to navigate weight loss, manage diabetes, reduce added sugars, follow the Keto diet or just make healthier lifestyle choices, Splenda delivers a variety of options to help consumers achieve a healthier and balanced lifestyle without sacrificing taste.