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Sundial Brands debuts on Black Enterprise BE 100s List

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AMITYVILLE, N.Y. — Sundial Brands has premiered on the Black Enterprise Magazine BE 100s List as the nation’s 10th-largest black-owned business.

Sundial said it was the only beauty and personal care manufacturer to make this year’s BE 100s List. The company’s skin and hair care brands — all using culturally authentic natural ingredients — include SheaMoisture, Nubian Heritage and Madam C.J. Walker.

Richelieu Dennis_Sundial Brands

Richelieu Dennis

“This recognition by Black Enterprise is especially meaningful because it is further evidence that companies built with purpose at the center can do well in business while also making a significant positive impact in the world,” commented Richelieu Dennis, founder and chief executive officer of Sundial Brands. “Our purpose is ’empowering people to live more beautiful lives,’ and we strive to do that each day through our Community Commerce business model, which develops communities through entrepreneurship, education and commerce.”

The BE 100s ranks America’s largest black-owned companies, including automobile dealers, banks, asset managers, investment banks and private equity firms. The 2017 Top 100 tallied total revenue of $27.5 billion.

Sundial has a national reach of 35,000 major retailers, with its portfolio of brands and products sold across the mass, prestige, drug, grocery, beauty supply, natural, specialty and other retail channels.

“We continually ask ourselves, our community, our suppliers and other partners, ‘How can we be fairer than fair trade?’ and ‘What is the next evolution and elevation of corporate social responsibility?’ ” Dennis added. “So the challenge to every entrepreneur and every company is how to develop businesses now and for the future that provide the access and opportunity that allow people to create sustainable economic value for themselves, their families and their communities. This has been our work at Sundial alongside our community for 26 years, and it is the foundation upon which our legacy will always stand.”


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