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Tastykake and Wonder “Deploy the Joy” to support the USO

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THOMASVILLE, Ga. — Tastykake and Wonder have joined forces to announce a donation of up to $1 million over the course of three years to the United Service Organizations (USO). Working together to implement the “Deploy the Joy” campaign, the iconic brands intend to raise awareness for the many services provided by the USO, while honoring the brave men and women serving to protect our nation.

“We consider it a privilege to support the USO’s mission to strengthen America’s military service members by keeping them connected to family, home, and country,” said Debo Mukherjee, chief marketing officer for Flowers Foods, one of the largest producers of fresh packaged bakery foods in the U.S. and owner of both brands. “Wonder Bread and Tastykake have a long history of supporting the military and we’re proud to continue the tradition with this commitment to the USO.”

“The USO is thrilled to partner with Wonder Bread and Tastykake with specially marked commemorative packages honoring service members in stores nationwide,” said Chad Hartman, USO vice president, Development and Corporate Alliances. “Together, the campaign will provide more resources for our programs that strengthen service members and their families during their time in service.”

The donation by Wonder Bread and Tastykake will be directed to USO programming supporting Active Duty, Guard and Reserve and their families. For more than 78 years, the USO has strengthened America’s service members through programs like Operation Phone Home, which provides phones and free internet access, and the Bob Hope Legacy Reading Program, which allows deployed parents to read virtually to their children around the globe.

The “Deploy the Joy” campaign will feature prominent in-store grocery displays with limited edition, co-branded packaging on select Tastykake and Wonder products. Visit www.tastykake.com/uso or www.WonderBread.com/usofor more information.


ECRM-08-202222


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