The Vitamin Shoppe launches new Vthrive vitamins

SECAUCUS, N.J. — The Vitamin Shoppe announced last week the launch of Vthrive The Vitamin Shoppe brand, a new line of premium vitamins, minerals, supplements, and essential oils for wellness consumers seeking simply clean formulas with the highest quality ingredients.

Offering high-potency wellness solutions, the entire Vthrive The Vitamin Shoppe brand is free of artificial colors, flavors, or sweeteners. Each of the vitamin, mineral, and supplement formulas contain no magnesium stearate, stearic acid, or titanium dioxide. The 14 essential oils are made from 100 percent pure, USDA-certified organic oils.

Vthrive The Vitamin Shoppe brand encompasses a broad assortment of products, including multivitamins, fish oils, whey proteins, joint support, testosterone support, and essential oils.

Sharon Leite, chief executive officer of The Vitamin Shoppe, commented: “We are excited to introduce Vthrive The Vitamin Shoppe brand to knowledgeable wellness consumers who take a proactive approach to their health and prioritize clean formulas and clinically-tested, branded ingredients. These new offerings bring another option to our growing lineup of proprietary brands, which are all backed by The Vitamin Shoppe’s quality promise. We are committed to being a trusted and comprehensive resource for our customers, providing them with a variety of high-quality products to meet their personal health and wellness goals, however they define them.”

As one of The Vitamin Shoppe’s proprietary brands, consumers can feel confident that all Vthrive The Vitamin Shoppe brand products meet or exceed industry quality standards. Every product from The Vitamin Shoppe family of brands is put through 320 rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs.

The Vthrive The Vitamin Shoppe brand includes the following products: