WARREN, N.J. — GSK Consumer Healthcare announced Monday a new product innovation with the launch of Theraflu Cough Relief, a new hot liquid remedy to treat cough and chest congestion.

New Theraflu Cough Relief contains a 2-in-1 formulation for effective relief of dry and wet cough in a warm soothing liquid. The powerful medicine comes in a fast dissolving powder that fights irritating coughs and thins mucus to relieve chest congestion without a prescription. Theraflu Cough Relief is the newest addition to the hot liquid cold and flu treatment product line.

With consumers increasingly integrating sensorial experiences into their wellness routine, Theraflu offers a variety of hot liquid powder products as a way for cold and flu sufferers to treat their symptoms. A steamy mug of Theraflu delivers powerful relief while soothing the cold or flu sufferer.

“We know that if you are not feeling your best it can be difficult to power through the day,” said Latisha Tillie, senior brand manager of Theraflu. “We want to make it easier for consumers this cold and flu season by delivering relief when they need it most. To help do so, we’re giving away free Theraflu sick kits in five major cities for two days at the start of cold and flu season.”

Residents of New York City, Los Angeles, Philadelphia, Chicago and San Francisco are eligible to receive a free sick kit from October 16 at 12:00pm EST to October 17 at 8:00pm EST. Through a partnership with consumer sampling platform, Fooji, fans who tweet #FeelTheRelief + [the sneeze emoji] to @Theraflu will receive a link to sign up for a free on-demand delivery.**

With each free delivery, participants will receive a curated kit with soothing sick day essentials including full-size Theraflu products, chicken noodle soup, cough drops, disinfecting wipes and more. For more information on the giveaway, follow-along with @Theraflu and #FeelTheRelief on Twitter.