KENNEBUNK, Maine — Across the country, Americans are adopting new routines to do their part to help keep communities safe. While staying at home and apart from one another, it can be challenging to forgo the activities that bring us relaxation and peace of mind such as enjoying nature. However, even when staying indoors, we can still experience the calming power of nature and support local businesses that are dedicated to helping us feel more connected, mindful and healthy. Through its #NatureNurtures program, Tom’s of Maine is sponsoring 50 small businesses across the country to bring the healing power of the outdoors, indoors, with daily video experiences set in nature. Each day, the Tom’s of Maine Instagram features a new #NatureNurtures experience hosted by a local yoga teacher, wellness expert or nature guide to help foster a connection with nature, encourage healthy routines at home, and provide healing at a time when its needed most.

“With many small businesses across the country impacted by COVID-19, we wanted to spotlight the local wellness experts and nature guides that can help rejuvenate us during this uncertain time,” said Rob Robinson, brand and goodness leader at Tom’s of Maine. “As a company founded by wellness entrepreneurs, we have a longstanding commitment to supporting small businesses and nonprofits that help protect nature and aid people in need. We believe in the healing power of nature and at a time when we most need to venture outside, connect and heal, we think these daily wellness experiences that bring the outdoors inside can have a positive impact.”

The ongoing series is funded entirely by Tom’s of Maine, including a $50,000 commitment to support the 50 local experts in each of the 50 states. Some of the #NatureNurtures experiences include:

• Vinyasa Yoga with The Portland Yoga Project (Maine)
• Guided Mediation Session by New Stress Relief (California)
• Goat Yoga with Lively Balance Wellness (Idaho)
• Mommy & Me Fitness Class with Born Well (Pennsylvania)
• Bird Watching with IndiGo Birding Nature Tours (Indiana)

Tom’s of Maine is encouraging the public to join the #NatureNurtures program by nominating a favorite local wellness business and they may be featured next.