RHINEBECK, N.Y. — To help alleviate the discomfort and pain of children with eczema, Topical BioMedics Inc. has launched program in which it will send parents a free tube of its Topricin Junior for Children topical analgesic.

Called "Soothe the Skin They’re In," the program enables parents to receive Topricin Junior at no charge (just $1 for shipping and handling) by visiting Topricin.com or calling (800) 959-1007. The offer is good while supplies last, Topical BioMedics said Monday.

"A child’s skin is more sensitive to pain than an adult’s skin, and they feel pain more intensely," stated Lou Paradise, president and chief of research at Topical BioMedics. "They are little people, not little adults, and adult medications may not be appropriate for them. Children need gentler, safer, effective treatments. Understanding and treating the cause of eczema, not just symptoms, is key."

Eczema is the most common skin problem treated by pediatric dermatologists, Topical BioMedics reported. About 65% of their young patients develop symptoms before age 1, and about 90% before age 5. Adolescents and adults can also develop this condition, and individuals who had eczema as a child may experience recurrences later in life.

Topricin Junior for Children is made for children’s delicate skin and is free of parabens, petroleum and other harsh chemicals, according to Topical BioMedics. With a combination of gentle yet effective natural biomedicines, the cream is historically formulated to treat pain and skin issues.

The company noted that Topricin Junior offers a safe, natural way to help the body heal the skin as it relieves itching, redness, pain, and discomfort. Earning the Parent Tested/Parent Approved Seal of Approval, Topricin Junior brings soothing relief and provides rapid healing for the pain and discomfort of symptoms associated with eczema; rosacea; dry, cracked skin; sun and wind burn; bug bites; and minor burns.

"As a parent and grandparent, I know there is nothing worse than seeing your little one suffering in pain and discomfort," adds Paradise. "That’s why I am honored to offer a free tube of Topricin Junior to parents whose children are afflicted with eczema."