DALLAS — Kotex has expanded its feminine care offerings with U by Kotex Fitness, a new line of pads, tampoons and liners for active women.
The Kimberly-Clark brand said U by Kotex Fitness, which became available May 1, is designed to provide women experiencing a period with reliable protection when they work out.
U by Kotex Fitness Ultra Thin Pads are shaped to fit and flex with a woman’s body and stay in place during exercise. With DualFlex Zones, the U by Kotex Fitness Liners move with the body to keep protection where a woman needs it.
Meanwhile, U by Kotex Fitness Tampons feature a durable, compact and discreet plastic FITPAK so women can have their tampons ready for use wherever they store them.
Kotex said U by Kotex Fitness reflects new consumer research. Three in five women surveyed said they find it more difficult to exercise during their period, and most reported opting for less challenging workouts as a result.
For the U by Kotex Fitness launch, the brand has teamed up with yoga teacher and body positivity advocate Jessamyn Stanley to open a dialogue with women about working out during their period.
“U by Kotex is proud to be working with Jessamyn Stanley to help women feel confident and comfortable in their bodies,” stated Kade Applegate, brand manager for U by Kotex at Kimberly-Clark. “She represents women beyond the traditional notions of fitness into a holistic view of health and wellness. Her straightforward attitude, killer moves and admirable confidence is the embodiment of the spokesperson we want to represent U by Kotex Fitness.”
Kotex noted that Stanley has built an Instagram audience of more than 283,000 followers because of her ability to engage in honest, authentic conversations.
“We have to get rid of that stigma of not being able to talk about totally normal parts of our bodies,” Stanley commented. “I talk to my students about having your period and practicing yoga quite frequently. There is strength in these things we’ve been taught to be embarrassed about.”