The additional distribution extends the already sizable partnership to five new states, including Texas, Virginia, Georgia, Montana, and Utah and totaling more than 400 new stores. Featured products of the expansion include Veritas Farms full spectrum hemp oil topical products; salves, moisturizing lotion, and lip balm.
Already featured in 945 Kroger Family of Stores, including banners Kroger, Dillons, Fry’s, Fred Meyer, King Soopers, Mariano’s, Pick ‘n Save, QFC and Smith’s, across 17 states (Arizona, Arkansas, Colorado, Illinois, Indiana, Kansas, Kentucky, Michigan, Missouri, Nevada, Oregon, South Carolina, Tennessee, West Virginia, Washington, Wisconsin, and Wyoming). The combined additional distribution will now feature Veritas Farms topical products in a total of 22 states and 1,350 locations across the Kroger Family of Stores.
Alexander Salgado, chief executive officer and co-founder of Veritas Farms, commented, “We are pleased to expand our partnership with Kroger Family of Stores. As a nationally recognized leader in retail, their commitment to growing this category signals the success experienced thus far, the potential for continued growth, and the importance of these products’ availability to consumers and retailers. To find a participating store, use the locator tool on the Veritas Farms website.”