CINCINNATI, Ohio – Elementary school children get six to eight colds each school year and parents want their kids to spend less time in bed and more time feeling better. The solution they’ve been seeking is here. Designed by the brand that has been helping people with coughs for more than 125 years, Vicks is introducing its newest cold medication innovation specially formulated for kids. Vicks Children’s Cough & Congestion provides the relief kids need, without the artificial additives parents don’t want. Vicks Children’s products are free of artificial dyes and flavors, high fructose corn syrup and alcohol.

“As a dad myself, I know it’s inevitable that kids will get sick, and parents want to help them feel better quickly. But it can be a struggle to find a product that feels just right – a medicine that provides symptom relief without additives,” said Phil McWaters, brand franchise director, North America Vicks. “We created Vicks Children’s so parents can feel confident about a solution that provides fast and effective symptom relief for kids without some of the extra stuff they don’t need.”

Vicks has also partnered with a parent ‘in the know’, Katie Stauffer – mother of popular Instagram and YouTube twin sensations Mila and Emma who tell it like it is – who recently gave Vicks Children’s her personal mom stamp of approval.

“When I heard Vicks was introducing new Vicks Children’s, it was a no brainer. I know all too well that when just one kid comes home with a cough or sniffle, symptoms can quickly spread to all five of my children,” Katie said. “Luckily, Vicks Children’s relieves my kids’ cold symptoms and is free of artificial ingredients I want to avoid. As a bonus, they enjoy the taste and don’t fight me when I pull it out of the medicine cabinet – which makes everyone feel better.”

The Vicks Children’s product lineup includes a variety of tasty options specially formulated for kids, which provide up to four hours of symptom relief and are all free of artificial dyes and flavors, high fructose corn syrup and alcohol, including:

• Multi-Symptom Cold is an Orange flavor and provides children 6 years and older with effective relief from cold and flu symptoms, including fevers, aches, sore throats, coughs and stuffy noses.
• Non-Drowsy Cough & Congestion is a Strawberry flavor and provides children 4 years and older with relief from cold symptoms, including coughs, chest congestion and stuffy noses.
• Nighttime Cough & Congestion is a Grape flavor and provides children 6 years and older with relief of cold symptoms, including coughs, stuffy noses, runny noses and sneezing, so your children – and you – can sleep.