Lupin 2023

Wahl unveils new beard care line

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STERLING, Ill. — The best beards aren’t born — they’re made. Patience and care, combined with the right tools and products is the recipe needed for a beard that stands out from the pack. This is why Wahl’s thrilled to finally offer men everything they need for facial hair supremacy. With 2019 marking the launch of Wahl’s Beard Care Products, as well as the company’s 100th anniversary, Wahl is solidifying its place as the go-to beard brand.

“Our new beard care products are the perfect complement to the grooming tools my family has been perfecting for a century,” explained Phil Wahl, product manager for Wahl and fourth generation family member. “For ages we’ve heard from men who struggle with dryness, itchiness, hair loss and skin irritation. We’ve taken it all to heart, and created a line of products specifically formulated for men and the grooming challenges they face.”

The launch of the beard care products coincides with an entire lineup of personal care needs, including shaving cream, shampoo and body wash; in total the line includes 12 new products. And while scent is a selling point for all the products, Wahl’s proprietary combination of four essential oils, called the W-Blend, is what really makes them exceptional. This carefully developed formula of Manuka Oil, Meadowfoam Seed Oil, Moringa Oil and Clove Oil is in each product and works to keep hair and skin healthy and looking great.

Wahl’s beard care products include the following:

  • Wahl Beard Wash: Facial hair is different from the hair on your head; whiskers and stubble are coarser, and the skin on your face is more sensitive than the skin on your scalp. This is why regular shampoo shouldn’t be the first step in your beard care regimen. While strong enough to lather and cleanse, Wahl’s new beard wash has no irritants and won’t strip away the moisture needed for healthy whiskers and skin.
  • Wahl Beard Softener: Once your beard is clean, it takes mere seconds to deep condition it with Wahl’s Beard Softener. The special ingredients penetrate the coarse whiskers and soften them from within. This step is also essential for taming beard itch.
  • Wahl Beard Balm: In addition to soft and healthy whiskers, the key to a great looking beard is structure. Along with the W-Blend of essential oils, Wahl’s Beard Balm contains beeswax and shea butter so you can shape and control your beard into the look you desire.
  • Wahl Beard Oil: The most critical product for a healthy beard, Wahl’s Beard Oil can be used as the finishing touch for a shiny, polished looking beard. However, whether it’s used before you step out the door, or before you go to bed, its real benefit comes from creating an environment of moisture for the hair and skin. This extra hydration alleviates the discomforts that often dissuade men from growing out their beards, and therefore allows men to accomplish their ultimate beard goals.

“For far too long, men have had to choose their grooming products from brands that specialize in women’s beauty and have simply re-packaged their goods as being for men,” continues Wahl. “That’s not the case with our products. I’ve personally worked to ensure they’ve been designed and formulated exclusively for men to help them look and feel their best.”

The new Wahl Beard Care Products, along with the complete personal care line including shampoo, shave cream and more, range in price from a MSRP of $7.99 to $19.99, and can be found at select retailers nationwide or at


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