Visa said Tuesday that the drug chain was among several new Visa Checkout merchants, including Starbucks, NFL Shop, HSN and Match. Walmart.com will also is slated to start supporting Visa Checkout this year, according to Visa.
With Visa Checkout, customers create an online account and provide their payment and billing information. Consumers can use Visa, MasterCard, American Express or Discover credit or debit cards with their Visa Checkout account. When shopping online at participating merchants, customers log in and click the Visa Checkout button to complete their purchase, without having to re-enter their card information.
“We are seeing tremendous Visa Checkout growth as we enter 2016 and are greatly encouraged by the enthusiastic response from consumers and merchants alike,” Sam Shrauger, senior vice president of Visa Digital Solutions, said in a statement. “By re-engineering the Visa card for the digital world, we’re delivering a better way to pay through connected and mobile devices.”
Visa noted that Visa Checkout also helps create better online customers by making it easier for shoppers who start a checkout process to go ahead and complete it. The payments giant said that checkout abandonment rates have been a challenge for merchants trying to boost digital sales, especially transactions initiated on the smaller screens of mobile phones.
A survey by comScore in December found that Visa Checkout users completed 86% of transactions from the online shopping cart and had a 51% higher conversion rate versus customers using a merchant’s traditional online checkout.
Other retailers offering Visa Checkout include Best Buy, Gap, Neiman Marcus, Pizza Hut, Staples, Rakuten, Under Armour, Virgin America, Williams Sonoma and zulily. As of Dec. 31, Visa Checkout had more than 10 million consumer accounts, with over a quarter-million large and small merchants and 600 financial institutions offer Visa Checkout globally.