INDIANAPOLIS — Walgreen Co. and Lilly Diabetes have kicked off a campaign for people with diabetes that educates them about one of the most consequences of the disease: hypoglycemia, or low blood sugar.

Lilly Diabetes said Monday that at 43 Walgreens drug stores in the Indianapolis area it will provide take-home educational materials about hypoglycemia that pharmacists can use when counseling people with diabetes.

The awareness campaign is being launched at Walgreens stores featuring the drug chain’s "Well Experience" format, which features an innovative pharmacy department layout along with expanded pharmacy and health care services. For example, the "Ask Your Pharmacist" desk positions the pharmacist out in front of the pharmacy counter, making the pharmacist more accessible for consultation with patients.

"Walgreens, with our dedicated and highly professional pharmacists, is continually looking for ways to enhance our services to best meet the needs of our customers, particularly when it comes to their health needs," Marcel Naddaf, Indianapolis market pharmacy director for Walgreens, said in a statement. "With the high incidence of diabetes and its potential complications, we’re pleased to collaborate with Lilly Diabetes to provide valuable information to our customers with diabetes to help them better manage their condition."

Depending on customer feedback over the next six months, Lilly Diabetes and Walgreens will explore expanding the campaign to other cities.

"Managing diabetes extends beyond medicines to tools and resources that provide real, personalized solutions to improve the quality of everyday life, which is why we’re excited to collaborate with Walgreens to tackle the important and sometimes overlooked issue of hypoglycemia," stated Steve Sugino, vice president at Lilly Diabetes. "This initiative will not only provide needed education, but will also ultimately help facilitate better discussions between pharmacists and people with diabetes that can lead to improved disease management."