DEERFIELD, Ill. — Walgreens announced on Monday that it is collaborating with actress Jordana Brewster to raise awareness and funds to end child poverty through Red Nose Day.

As a mom of two, and outspoken advocate for mothers, Jordana is eager to lend her voice to the cause. “After the past year we’ve all had, I am proud to be working with Walgreens, a company that has been a constant community pillar during this pandemic, on such a great cause like Red Nose Day,” said Jordana Brewster. “I feel fortunate that I was able to be at home with my kids as they navigated virtual learning and what was happening in the world, but I realize that so many parents and children did not have that same experience. As a mom, it’s important for me to advocate for every child’s right to thrive and as a parent I want to teach my boys every day why we give back.”

Global Initiative, Local Impact

Red Nose Day began in the United States in 2015. Since then, millions of people have supported Red Nose Day’s fundraising efforts, with donations helping to support partner organizations including the Boys & Girls Clubs of America, which supports children and youth with educational resources and a safe place to be after school; Children’s Health Fund, which brings essential medical services to children in underserved and rural communities; Covenant House, which provides shelter and holistic support services to youth facing homelessness in the United States and Latin America; Start Early, which provides critical early childhood education programs for children ages 0-5, as well as City Year, Feeding America, International Rescue Committee, Brotherhood SisterSol, Amref, and others.

“There is no better time than now to shine a light on the issue of child poverty,” said Patrick McLean, chief marketing officer of Walgreens. “The COVID-19 pandemic has put many children and families in a tough spot. At Walgreens, we are committed to giving back to the communities we serve and doing what we can to be a helping hand to all impacted by this past year. This Red Nose Day, especially, every donation counts.”

Donate through May 31

Customers can donate to Red Nose Day until May 31 at Walgreens.com/RedNoseDay. A donation will unlock a special Digital Red Nose filter that can be shared on Instagram, Facebook or Snapchat. Walgreens encourages everyone who donates to show their Red Nose Day spirit by sharing a selfie wearing their Digital Red Nose, tagging @Walgreens, #NosesOn, #myWalgreens, then challenging friends and family to do the same. Customers may also donate in-store or, new this year, myWalgreens members can donate their Walgreens Cash rewards through the Walgreens app. One hundred percent of the donations will go to Red Nose Day, benefiting grantee partner organizations that help underserved children stay safe, healthy, educated and empowered through nutritious meals, educational services, safe shelter and more.

Red Nose Day

Red Nose Day has raised more than $240 million since its inception in the United States to help end child poverty. Through the purchase of Red Nose Day merchandise and cash donations, Walgreens in partnership with proud supporting vendors and customers raise funds for nutritious meals, essential medicine, shelter and other vital aid and education-based services to millions of children in America and around the world. This year, Red Nose Day will be celebrated on May 27.