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Waterpik unveils Sonic-Fusion flossing toothbrush

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NEW YORK — Waterpik has unveiled the revolutionary Waterpik Sonic-Fusion, the world’s first and only flossing toothbrush at a press event at the Intrepid Sea, Air & Space Museum. Designed for self-professed “flossing failures” who value gum health but can’t commit to the extra step, Sonic-Fusion offers an effective, one-step oral care regimen for a complete clean.

Bart Prins (l), general manager at Waterpik and Jay McCulloch, vice president, global marketing oral care with the Waterpik Sonic-Fusion.

“By merging the latest Waterpik Water Flosser and Sonic Toothbrush technologies, Sonic-Fusion enables brushing and flossing at the same time. As the sonic toothbrush head cleans tooth surfaces, the Water Flosser jet inside the brush head targets plaque and debris between teeth and below the gumline where toothbrush bristles can’t reach. This flexible device also allows for brushing and flossing separately, with the touch of a button,” said Jay McCulloch, vice president, global marketing oral care at Waterpik.

Waterpik Sonic-Fusion delivers all the clinically proven benefits of the Waterpik Water Flosser and is significantly more effective for removing plaque vs. other sonic toothbrushes.

McCulloch said the Sonic-Fusion is up to two time as effective as regular brushing and flossing. It also removes up to 99.9% of plaque from treated areas.

Dr. Chris Salierno tested Sonic-Fusion with his patients who struggled with home care. “I had the opportunity to test Sonic-Fusion with my patients and I was truly amazed by the results that I saw. My patients had significantly less plaque build-up, less bleeding, and less inflammation of the gums. It appears to me that Sonic-Fusion is not only a more effective way to brush and floss, but it’s also easier, so I found that my patients were actually flossing more often than they normally would,” he reported.

The new Sonic-Fusion features specially engineered Waterpik Water Flosser and Sonic Toothbrush technologies, as well as: compact, all-in-one design that requires less counter space, one-handed mode control for simplified use, three modes (brush, floss, brush + floss) for flexibility, advanced water pressure control and 10 settings for custom comfort. It comes with two patented Water Flossing brush heads and a deluxe toothbrush case.

Waterpik Sonic-Fusion has earned the American Dental Association (ADA) Seal of Acceptance. The extensive review of the clinical research by the ADA Council on Scientific Affairs confirmed that it helps remove plaque along the gumline and between teeth and prevents and reduces gingivitis.

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