JACKSONVILLE, Fla. — Winn-Dixie has launched a prescription savings program offering deep discounts on more than 400 generic drugs and various levels of savings on brand-name medications and other generics.

The Rx discount program runs through the Winn-Dixie Reward Card.

The Southeast food and drug chain said Wednesday that the prescription discount program, which run through the retailer’s Reward Card, is available at all Winn-Dixie pharmacy locations.

For an annual enrollment fee of $5, customers with an active Winn-Dixie Reward Card can immediately begin receiving program benefits, including a $5 store coupon that’s automatically loaded onto the card.

The program offers $4 30-day and $10 90-day generic drug pricing on a list of more than 400 generic drugs along with discounts on branded medicines and all other generic medications.

"Not everyone has insurance or health benefits that adequately cover prescriptions," John Fegan, vice president of pharmacy at Winn-Dixie, said in a statement. "This program makes it easier for our customers to get the prescriptions they need at a great deal so they can focus on their health, not on how much it costs."

The retailer said customers with or without a Reward Card can sign up for the prescription discount program at the customer service counter of their local store.

Winn-Dixie is a subsidiary of BI-LO Holding, the nation’s ninth-largest supermarket operator, with 687 grocery stores and 493 in-store pharmacies in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.