CVS Health has teamed up with DoSomething.org, a global youth organization focused on social change, for Quitters Always Win, a national campaign that urges young people to create cards encouraging family and friends who smoke to make quitting their New Year’s Resolution.
Young people can sign up at DoSomething.org/winner and receive resources for making their card. Those who sign up and upload a photo of their card will get the chance to win a $5,000 scholarship.
Hip-hop duo Kalin and Myles recorded a public service announcement for the campaign to motivate their fan base, the KAMFAM, and young people across the country to join the campaign.
DoSomething.org noted that nearly 70% of smokers want to quit, but just 4% to 6% who try to quit are able to do so.
“We’re so excited about this partnership with DoSomething.org to extend our commitment to help people lead tobacco-free lives and reach young people with tobacco-free messaging in unique and relevant ways,” Eileen Howard Boone, senior vice president of corporate social responsibility and philanthropy at CVS Health, said in a statement. “We know that seven out of 10 people want to quit smoking, and support from friends and family is one of the most important factors in being successful.”
In September 2014, CVS Health became the first — and remains the only — national retail pharmacy to eliminate the sale of cigarettes and other tobacco products at its stores. This past September, a study by the CVS Health Research Institute found a reduction in cigarette purchases over the year since CVS ceased tobacco sales at all of its drug stores.
“This campaign is a great way to start the year off right and help people achieve their New Year’s resolution to quit smoking,” commented Naomi Hirabayashi, chief marketing officer at DoSomething.org, which has 4.7 million members. “Young people love crafting and care about the health of their loved ones. Quitters Always Win gives people who want to quit the extra support they need to help them successfully quit smoking.”