PLANO, Texas — Sales and marketing specialist Crossmark Inc. has been selected by Walmart as a preferred service provider. With the Walmart preferred service provider designation, Crossmark said it’s one of five companies allowed to execute merchandising activity on behalf of suppliers in about 5,000 Walmart stores nationwide. Crossmark noted that, with the Walmart agreement
PLANO, Texas — Sales and marketing specialist Crossmark Inc. has partnered with Sprout Nutrition to boost the brand and retail visibility of its organic whole foods for babies, toddlers and other family members. Crossmark said Wednesday that the partnership will expand Sprout’s category presence and broaden its access to retailers with consumer insight capabilities. For
PLANO, Texas — Crossmark has promoted Holly Meloy to senior vice president and managing director of its Marketing Werks integrated marketing subsidiary. Meloy previously served as senior vice president of account management at Chicago-based Marketing Werks. Crossmark said Tuesday that in her new role she will be responsible for boosting Marketing Werks’ competitive position and
PLANO, Texas — Former Walmart U.S. chief merchant Duncan Mac Naughton has joined the board of directors at Crossmark. The sales and marketing services firm said Wednesday that Mac Naughton brings substantial retail merchandising experience to the Crossmark board. Most recently, Mac Naughton served as executive vice president and chief merchandising officer for Walmart U.S.,
