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Wholesalers give overlooked channel pivotal support

Wholesalers give overlooked channel pivotal support

NEW YORK — There is no question that consumer shopping behavior is forcing brick-and-mortar retailers, e-commerce providers and consumer packaged goods companies to look for new growth opportunities and ways of providing differentiated shopping and brand experiences. One channel that is growing, and often overlooked, is the independent pharmacy channel, at over 22,000 stores strong.