CHICAGO – Circana, a leading advisor on the complexity of consumer behavior, on Monday issued its annual Growth Leaders rankings. The firm analyzed the growth performance of hundreds of public and private consumer packaged goods (CPG) companies ranging from $100 million to $60 billion in annual sales to develop the rankings. Circana will highlight the
CHICAGO – U.S. retail sales in July, including spending on both discretionary general merchandise and consumer packaged goods (CPG), increased 2% compared to the same month last year, and unit sales declined 2%. Discretionary general merchandise spending declines continued with a 4% decline in dollar sales and 7% drop in unit sales compared to last
CHICAGO – Circana, formerly NPD and IRI, has launched Circana Lift for Snap Inc., creator of Snapchat. Circana Lift enables consumer packaged goods (CPG) manufacturers and retailers to accurately measure how their Snapchat advertising campaigns drive offline sales, providing insights into campaign effectiveness. Circana Lift offers advertisers the unprecedented ability to answer key performance questions
