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Dan Dmochowski is president of North America for tcc global

Not all shoppers want the same rewards at the same time

Not all shoppers want the same rewards at the same time

There are many ways to keep customers loyal. Some shoppers are driven by low prices, while others are looking for an emotional connection to their store. Still others require constant incentives to cement their loyalty. The bottom line is that consumers are all different, and they respond differently to offers and promotions. Post-pandemic, consumer loyalty

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