PP_1170x120_10-25-21

GfK MRI’s Survey of the American Consumer

Consumers will pay more for ‘green’ products

Consumers will pay more for ‘green’ products

Though eco-friendly products tend to cost more, U.S. shoppers will shell out extra if it does some good for the environment. A poll by market researcher GfK MRI found that 56% of American consumers are willing to pay more to use environmentally friendly products, up from 53% in 2010. GfK MRI’s Survey of the American