PP_1170x120_10-25-21

loyalty card

Loyalty card programs could use some fixin’

Loyalty card programs could use some fixin’

Many retailer loyalty card programs don’t work because they’re “consumer unfriendly,” says Kurt Jetta, founder and CEO of TABS Analytics. In a blog post yesterday, Jetta spotlights several problems with current loyalty programs, namely the following: the offers are confusing, consumers have to jump through too many hoops to get the deal, shoppers often must