PP_1170x120_10-25-21

men’s prestige fragrance

Curve for Men social campaign aimed at Gen Z

Curve for Men social campaign aimed at Gen Z

NEW YORK — Fragrance brand Curve for Men has launched a 360-degree integrated marketing campaign dubbed #CurveYourReality. Curve Fragrances said Wednesday that the campaign targets Generation Z consumers and focuses on bringing “personality, individualism and personalization” to the brand. In a series of short videos, young men spray on Curve and are “transported from their