Proffitt on Dr. Reddy’s private label O-T-C business
Lindsay Proffitt, who runs the private label over-the-counter drug business at Dr. Reddy’s, spoke with Chain Drug Review about her role, the significance of store brands for the company and the opportunities they present. CDR: What is your title and what are your responsibilities? PROFFITT: My title is head of private label O-T-C product management,
