PP_1170x120_10-25-21

Rx EDGE Unlimited

Rx EDGE Unlimited Cross-Channel solution makes its mark

Rx EDGE Unlimited Cross-Channel solution makes its mark

EAST DUNDEE, Ill. — An independent analysis shows that Rx EDGE Unlimited, a cross-channel marketing solution introduced earlier this year to increase the ability of pharmaceutical marketers to reach their optimal patient audiences, is achieving outstanding results. The Rx EDGE Unlimited initiative combines addressable digital ads with media displays at retail pharmacy locations. Preliminary data